Franklin Lofts was PDG’s first high rise apartment project. It was an ambitious project which brought to market a range of two-storey loft style residences, which was a new and cutting edge style of living in the Melbourne CBD at the time. The northern end of the city in the early 2000’s was also void of quality accommodation, which was extremely surprising given its close proximity to universities, the Queen Victoria Markets and public transport.
The development comprised a total of 190 apartments over 30 levels. It was completed in 2001 and received an outstanding level of interest which encouraged PDG to focus on this location within the city.