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Prima Tower

Prima Tower is an ultra-luxe marvel rising above Southbank’s preeminent arts and leisure precinct. Designed by PDG’s in-house design studio, this residential development brings 6-star hotel style living to Melbourne.

Residents enjoy all the trappings of a sophisticated urban lifestyle – accessibility, glamour, culture and night life. Boutique stores, luxury brands and renowned restaurants are at Prima Tower’s doorstep within the exciting Crown Entertainment Complex – while close proximity to public transport and major roads puts the city and surrounds in residents’ hands.

The tower’s superb range of apartments and sub-penthouses are a celebration of Melbourne’s high life. Curtain glass walls provide broad views of the city, ensuring a glorious start to each day and nights that capture the intermingling of our twinkling skyline and the stars above.

Luxurious touches highlight Prima Tower’s chic atmosphere, with Essastone tops and Miele appliances setting a standard of quality within the apartments.

A superior level of amenities includes an indoor 25M pool, sauna, spa, fully equipped gym, private cinema and virtual golf driving range. Additionally, residents of level 46 and above can access the level 67 Sky Lounge.

Beyond just a residence, Prima Tower is an entire lifestyle – one that has taken residents to new heights of metropolitan luxury.



From design to completion, PDG ensured Prima Tower underwent a smooth end-to-end transformation. Since its handover, our affiliated business, Melcorp Strata has managed the Owners Corporation for almost a decade. The day-to-day operations by Connect Facilities has guaranteed the highest standards of operational efficiency, security, and customer service have been maintained year-round. While Melcorp Real Estate continues to manage several hundred apartments, assuring owners that their properties are in safe hands.


35 Queensbridge Street, Southbank 3006






PDG Design


Bates Smart